Sliding Scale

Editorial
October 30, 2020

Source: Property Preservation Executive Forum (Fall 2020 Newsletter PDF)

Are you prepared to grow your property preservation services?

There is a famous quote that has been attributed to Abraham Lincoln that states, “Give me six hours to chop down a tree and I will spend the first four sharpening the ax.” Whether or not he said it is up for debate, but nonetheless, it is interesting because it highlights the importance of being prepared. In this case, no matter how strong you are, if you do not prepare your ax by sharpening it, chopping down the tree will be nearly impossible.

The same can be applied to business, especially in the mortgage servicing and property preservation industry. Over the past few years, we have experienced a downturn in volume, allowing time to adjust business practices and prepare for fluctuations in the market. It also has given us an opportunity to adjust processes for the latest crisis, the COVID-19 pandemic.

COVID-19 and other major disasters have taught us that our playbook is always in need of modification, just like the 2008 housing crisis helped us prepare. We can plan for the future, but we have to maintain the flexibility to adjust when a curveball comes our way.

Planning is great when things go as predicted but being prepared is imperative for when things do not go as planned. Property preservation companies need to remain focused on what is next, relying on what we learned from prior events to be prepared for anything in the future.

Educate

An important factor in remaining prepared is educating your company on things like market conditions, lessons learned, government guidance and other key indicators that will signal change.

Ensuring you understand current market conditions will help drive business needs. Things like foreclosure and eviction forbearances, unemployment, elections, and COVID-19 relief bills can factor into where the economy currently is headed. It also indicates potential volume fluctuations for defaulted loans. Successful property preservation companies need to have the ability to scale up to accommodate spikes in volumes.

Another method for remaining equipped is establishing protocols based on lessons learned from past experiences. The 2008 housing crisis taught mortgage servicers and property preservation companies that routine inspections and being flexible enough to scale your business were necessary. It also highlighted the need for maintaining close partnerships with municipalities and code enforcement officials across the country to ensure potential violations were addressed in a timely manner. The crisis exposed some of the weaknesses within the already-established systems and processes that needed to be altered in the event something like this would happen again.

Stay informed of updates from the investors and government-sponsored enterprises (GSEs) is most critical in remaining prepared. Things can happen quickly and change often when volumes increase or there is a significant change in the market. Things to be aware of include inspection requirements and new servicing guidelines, like those recently released by the FHA. Additionally, try to identify the key indicators that will signal any changes in the market. You will need to know where to find that information and how to apply it to your day-to-day operations.

Assess and Understand

Once the education part of preparedness is complete, servicers need to assess your current operations and understand what changes need to be implemented to remain prepared. Ask questions like:

– What is our current property preservation strategy?
– Do we have the right allowables in place?
– Do we have the right or enough vendors?
– Do our vendors understand current conditions?
– How are our vendors performing today?
– What are the steps and how long does it take to on-board a new vendor in my organization?
– Does our field service provider have a plan to scale capacity?

These items are critical when scaling up in the event of a significant increase in volume. Your property preservation provider must be able to recruit qualified vendors, train them properly and get them in the field quickly. The company also needs to have the proper controls in place to ensure work is completed on time and with consistent quality. The most innovative technology must be in place to ensure contractors are at the correct properties and have the ability to report results quickly.

Maintaining good relationships and open lines of communication are other dynamics to consider when preparing for market shifts. Communicate openly and often to ensure your property preservation company has all of the information it needs to protect your portfolio. Customer service is always imperative, but especially in times of change. Check in with your contacts and collaborate on process improvement. Maybe they can help you sharpen that ax to remain prepared for anything.

Michael Greenbaum is the COO for Safeguard Properties, the mortgage field services industry leader—inspecting and preserving vacant and foreclosed properties across the U.S. With a focus and investment in innovative technologies, Safeguard provides the highest quality service to our clients by proactively developing industry best practices and quality control procedures. We pride ourselves in our dedication to working with community leaders and officials to eliminate blight and stabilize neighborhoods across the country.

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CEO

Alan Jaffa

Alan Jaffa is the Chief Executive Officer for Safeguard Properties, steering the company as the mortgage field services industry leader. He also serves on the board of advisors for SCG Partners, a middle-market private equity fund focused on diversifying and expanding Safeguard Properties’ business model into complimentary markets.

Alan joined Safeguard in 1995, learning the business from the ground up. He was promoted to Chief Operating Officer in 2002, and was named CEO in May 2010. His hands-on experience has given him unique insights as a leader to innovate, improve and strengthen Safeguard’s processes to assure that the company adheres to the highest standards of quality and customer service.

Under Alan’s leadership, Safeguard has grown significantly with strategies that have included new and expanded services, technology investments that deliver higher quality and greater efficiency to clients, and strategic acquisitions. He takes a team approach to process improvement, involving staff at all levels of the organization to address issues, brainstorm solutions, and identify new and better ways to serve clients.

In 2008, Alan was recognized by Crain’s Cleveland Business in its annual “40-Under-40” profile of young leaders. He also was named a NEO Ernst & Young Entrepreneur Of The Year® Award finalist in 2013.

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Esq., General Counsel and EVP

Linda Erkkila

Linda Erkkila is the General Counsel and Executive Vice President for Safeguard Properties, with oversight of legal, human resources, training, and compliance. Linda’s broad scope of oversight covers regulatory issues that impact Safeguard’s operations, risk mitigation, strategic planning, human resources and training initiatives, compliance, insurance, litigation and claims management, and counsel related to mergers, acquisition and joint ventures.

Linda assures that Safeguard’s strategic initiatives align with its resources, leverage opportunities across the company, and contemplate compliance mandates. She has practiced law for 25 years and her experience, both as outside and in-house counsel, covers a wide range of corporate matters, including regulatory disclosure, corporate governance compliance, risk assessment, compensation and benefits, litigation management, and mergers and acquisitions.

Linda earned her JD at Cleveland-Marshall College of Law. She holds a degree in economics from Miami University and an MBA. Linda was previously named as both a “Woman of Influence” by HousingWire and as a “Leading Lady” by MReport.

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COO

Michael Greenbaum

Michael Greenbaum is the Chief Operating Officer of Safeguard Properties, where he has played a pivotal role since joining the company in July 2010. Initially brought on as Vice President of REO, Mike’s exceptional leadership and strategic vision quickly propelled him to Vice President of Operations in 2013, and ultimately to COO in 2015. Over his 14-year tenure at Safeguard, Mike has been instrumental in driving change and fostering innovation within the Property Preservation sector, consistently delivering excellence and becoming a trusted partner to clients and investors.

A distinguished graduate of the United States Military Academy at West Point, Mike earned a degree in Quantitative Economics. Following his graduation, he served in the U.S. Army’s Ordnance Branch, where he specialized in supply chain management. Before his tenure at Safeguard, Mike honed his expertise by managing global supply chains for 13 years, leveraging his military and civilian experience to lead with precision and efficacy.

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CFO

Joe Iafigliola

Joe Iafigliola is the Chief Financial Officer for Safeguard Properties. Joe is responsible for the Control, Quality Assurance, Business Development, Marketing, Accounting, and Information Security departments. At the core of his responsibilities is the drive to ensure that Safeguard’s focus remains rooted in Customer Service = Resolution. Through his executive leadership role, he actively supports SGPNOW.com, an on-demand service geared towards real estate and property management professionals as well as individual home owners in need of inspection and property preservation services. Joe is also an integral force behind Compliance Connections, a branch of Safeguard Properties that allows code enforcement professionals to report violations at properties that can then be addressed by the Safeguard vendor network. Compliance Connections also researches and shares vacant property ordinance information with Safeguard clients.

Joe has an MBA from The Weatherhead School of Management at Case Western Reserve University, is a Certified Management Accountant (CMA), and holds a bachelor’s degree from The Ohio State University’s Honors Accounting program.

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Business Development

Carrie Tackett

Business Development Safeguard Properties