Safeguard Properties COO Michael Greenbaum Featured in DS News

Safeguard in the News
November 23, 2022

Source: DS News

The property preservation sector has always served as a critical arm of the housing and mortgage lifecycle, ensuring that vacant properties are maintained on their way back into the market, as well as helping combat urban blight during the period when they sit empty.

However, this sector has seen significant pain points in recent years, as the economic impacts of COVID-19, inflation, supply-chain issues, and other headwinds have presented challenges for those companies that continue to serve in this arena, even as those same factors have driven other companies under or forced veteran prop pres workers to seek out other industries entirely.

Continuing a long-standing fall tradition, DS News, this month, speaks with a roundtable of property preservation executives to learn about how they are tackling these issues and working to ensure that our nation’s stock of REO and vacant properties are attended to, as well as ensuring that the property preservation sector has the manpower and an economic model that will permit it to thrive going forward.

Michael Greenbaum
COO, Safeguard Properties
What regulatory issues or impacts are most challenging for the property preservation sector? How are you navigating them?
State licensing requirements are one of the most challenging issues that impact the property preservation space. They create barriers to hiring new personnel from outside of the industry and reduce our ability to drive competition within an existing vendor network. We navigate by spending significant marketing dollars in these areas to attract and retain talent.

A recent National Organization of Mortgage Field Services survey identified a significant exodus of vendor partners that provide direct boot-on-the-ground services. Are you experiencing challenges maintaining necessary labor or vendor partnerships, and if so, how are you combating this?
Yes, we are experiencing this to an extent. To combat this, we have placed a focus on recruiting new talent, as well as developing retention programs for both the current network and new hires just starting with Safeguard.

How are you and your team working to improve efficiencies within the industry to attract and retain new talent and improve the economic model for those that have remained in this sector?
We have focused on clear, honest marketing in our recruiting efforts, including true testimonials from our long-term, loyal vendor partners. We have adjusted payment for services in response to inflation to help reflect the current economic environment.

One thing we’ve heard about is an ongoing demographic shift to a higher concentration of rural versus urban properties that go through the foreclosure sale process and are taken by the investors/insurers back into inventory. Have you seen this, and if so, what challenges are presented by this higher concentration of properties in “hard to serve” areas?
It is true that the distance between properties has increased significantly over the past few years. The additional mileage increases windshield time, and thus, reduces the percentage of time spent completing tasks that directly generate income. When you take into account the surge in gas prices, that inactive time becomes even more expensive to the network; it costs more to get to fewer properties in a day. This has a huge impact on daily revenue and daily costs.

 

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CEO

Alan Jaffa

Alan Jaffa is the Chief Executive Officer for Safeguard Properties, steering the company as the mortgage field services industry leader. He also serves on the board of advisors for SCG Partners, a middle-market private equity fund focused on diversifying and expanding Safeguard Properties’ business model into complimentary markets.

Alan joined Safeguard in 1995, learning the business from the ground up. He was promoted to Chief Operating Officer in 2002, and was named CEO in May 2010. His hands-on experience has given him unique insights as a leader to innovate, improve and strengthen Safeguard’s processes to assure that the company adheres to the highest standards of quality and customer service.

Under Alan’s leadership, Safeguard has grown significantly with strategies that have included new and expanded services, technology investments that deliver higher quality and greater efficiency to clients, and strategic acquisitions. He takes a team approach to process improvement, involving staff at all levels of the organization to address issues, brainstorm solutions, and identify new and better ways to serve clients.

In 2008, Alan was recognized by Crain’s Cleveland Business in its annual “40-Under-40” profile of young leaders. He also was named a NEO Ernst & Young Entrepreneur Of The Year® Award finalist in 2013.

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Esq., General Counsel and EVP

Linda Erkkila

Linda Erkkila is the General Counsel and Executive Vice President for Safeguard Properties, with oversight of legal, human resources, training, and compliance. Linda’s broad scope of oversight covers regulatory issues that impact Safeguard’s operations, risk mitigation, strategic planning, human resources and training initiatives, compliance, insurance, litigation and claims management, and counsel related to mergers, acquisition and joint ventures.

Linda assures that Safeguard’s strategic initiatives align with its resources, leverage opportunities across the company, and contemplate compliance mandates. She has practiced law for 25 years and her experience, both as outside and in-house counsel, covers a wide range of corporate matters, including regulatory disclosure, corporate governance compliance, risk assessment, compensation and benefits, litigation management, and mergers and acquisitions.

Linda earned her JD at Cleveland-Marshall College of Law. She holds a degree in economics from Miami University and an MBA. Linda was previously named as both a “Woman of Influence” by HousingWire and as a “Leading Lady” by MReport.

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COO

Michael Greenbaum

Michael Greenbaum is the Chief Operating Officer of Safeguard Properties, where he has played a pivotal role since joining the company in July 2010. Initially brought on as Vice President of REO, Mike’s exceptional leadership and strategic vision quickly propelled him to Vice President of Operations in 2013, and ultimately to COO in 2015. Over his 14-year tenure at Safeguard, Mike has been instrumental in driving change and fostering innovation within the Property Preservation sector, consistently delivering excellence and becoming a trusted partner to clients and investors.

A distinguished graduate of the United States Military Academy at West Point, Mike earned a degree in Quantitative Economics. Following his graduation, he served in the U.S. Army’s Ordnance Branch, where he specialized in supply chain management. Before his tenure at Safeguard, Mike honed his expertise by managing global supply chains for 13 years, leveraging his military and civilian experience to lead with precision and efficacy.

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CFO

Joe Iafigliola

Joe Iafigliola is the Chief Financial Officer for Safeguard Properties. Joe is responsible for the Control, Quality Assurance, Business Development, Marketing, Accounting, and Information Security departments. At the core of his responsibilities is the drive to ensure that Safeguard’s focus remains rooted in Customer Service = Resolution. Through his executive leadership role, he actively supports SGPNOW.com, an on-demand service geared towards real estate and property management professionals as well as individual home owners in need of inspection and property preservation services. Joe is also an integral force behind Compliance Connections, a branch of Safeguard Properties that allows code enforcement professionals to report violations at properties that can then be addressed by the Safeguard vendor network. Compliance Connections also researches and shares vacant property ordinance information with Safeguard clients.

Joe has an MBA from The Weatherhead School of Management at Case Western Reserve University, is a Certified Management Accountant (CMA), and holds a bachelor’s degree from The Ohio State University’s Honors Accounting program.

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Business Development

Carrie Tackett

Business Development Safeguard Properties