Safeguard Mobile App Produces Nearly-Immediate Results

On July 7, Crain’s Cleveland Business published an article titled Property Inspections are Safe, and Instant, with Safeguard’s New Mobile App.

Property inspections are safe, and instant, with Safeguard’s new mobile app
Safeguard produces mobile application that files results almost immediately

In the business of property preservation, a single-day lag between a property inspection and a report of the findings can leave an abandoned home vulnerable to vandalism, animals, insects, and frozen — and burst — pipes.

Using technology it says it has spent millions of dollars to develop, Safeguard Properties in Valley View has ramped up its real-time reporting of property conditions.

More than 70% of the more than 1 million inspections Safeguard contractors perform in any given month now are reported within minutes of the inspections via a mobile app the company has developed; that’s up from roughly 5% of reports submitted via the app this time last year, said George Mehok, Safeguard’s chief information officer.

Safeguard employs contractors across the county to inspect and maintain defaulted and foreclosed properties for lenders, mortgage servicers and other financial institutions.

Introduced after two years of development in late 2011 and modified since then, the mobile app replaces for those contractors who use it the filing of reports on a laptop in the field, or by desktop computer at the end of the day. Instead, they are tapping the touch screen of their smart phones to file reports as they go.

The app also eliminates the need to carry a camera and later connect it to a computer, because it prompts contractors to take images with their smart phones and attaches the images to their reports.

The app, which is compatible with Apple and Android operating systems, requests information real-time as a contractor reports that certain conditions at a property exist. As a result, it helps eliminate the frequency with which contractors might file a report only to realize they need to return to a property because they neglected to inspect or photograph something.

“We have a mobile work force, so this is perfect,” Mr. Mehok said. “A lot of the business is timing.”

The app means inspection results, in most cases, reach clients 24 hours faster than they might have before, Mr. Mehok said, which should translate into better- preserved properties. And it has proven compelling enough to one mortgage servicer that, in the last month, the company started paying to use the app. (A Safeguard spokeswoman wouldn’t identify the company.)

Unlike third-party mobile apps with similar functions, Safeguard’s app is tailored specifically to the property preservation business — some are focused on insurance, for example — and integrates with Safeguard’s internal systems, Mr. Mehok said.

“I’m not aware of another field service company that has its own,” he said.

The move to mobile

Neither is Eric S. Miller.

The use of mobile apps is growing in the property preservation business, but Safeguard — in developing its own app in-house — is on the “front edge” of the trend, said Mr. Miller, executive director of the National Association of Mortgage Field Services Inc., based in Stow.

Most companies, Mr. Miller noted, are using mobile apps developed by third-party providers, or they’re encouraging contractors in the field to sign into their websites using their smart phones.

“I think the ability to get the data in quicker, more real-time … those timeframes will continue to be pressured,” Mr. Miller said. “Better work, faster work, cheaper work, those are your three options. You’re going to see a concerted effort by the industry and by a lot of people to get some type of simplistic web-based service, or you’re going to see them go mobile.”

The nonprofit association itself is developing a mobile app that its member companies, which include Safeguard, can use to stay aware of problem properties, Mr. Miller said.

Safeguard does not yet ask its contractors, which include mom-and-pop businesses and regional companies, to use its mobile app, but the time will come, a spokeswoman said. At present, not every contractor is jumping aboard because many are accustomed to the way they’ve done business, said Jennifer Jozity, assistant vice president of inspections operations.

But those that do use the app should find it to be a more profitable, efficient way of doing business, Mr. Mehok said, and that should ring even truer as the company puts GPS capabilities to work for contractors.

Safeguard’s information technology team is working to set up proximity routing using Google Maps, wherein a contractor would be sent on assignments in an order that’s most efficient to avoid zigzagging around town. It also in recent months started leveraging GPS information, specifically longitude and latitude, so it can better identify when a contractor actually is reporting from — and inspecting — the wrong property.

Tapping the data mine

Safeguard’s IT team has rolled out more than the mobile app.

Using a data warehouse it implemented over the last 12 months, Safeguard is mining its data so it can share with clients when an area has more incidences of a certain type, such as mold or vandalism, and also what the probability of properties becoming vacant is in certain neighborhoods.

“We collect a lot of information that we then give back to our clients,” Mr. Mehok said, citing the 300 million data points collected about properties in any given month.

The data mining also will help Safeguard identify regions where the company needs to improve the quality of its work, executives say. Quality “heat maps” show the company where there may be need for training, corrective action or hiring more contractors, perhaps because deadlines aren’t being met or return visits to properties are more frequent.

The company also rolled out enhancements last month to its order processing system to automate work flow and improve management of its orders. The enhanced system will report to Safeguard’s vice president of operations how long employees spend processing orders, something Safeguard executives say is not intended to be used punitively, but to identify the more productive employees who could train others, Mr. Mehok said.

“Greater efficiencies will allow us to remain a market leader, better serve existing clients and attract new clients, recruit strong and talented employees, and better protect properties in our care,” Safeguard CEO Alan Jaffa said.

To view the online article, please click here.

About Safeguard 
Safeguard Properties is the largest mortgage field services company in the U.S. Founded in 1990 by Robert Klein and based in Valley View, Ohio, the company inspects and maintains defaulted and foreclosed properties for mortgage servicers, lenders,  and other financial institutions. Safeguard employs approximately 1,700 people, in addition to a network of thousands of contractors nationally. Website: www.safeguardproperties.com.

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CEO

Alan Jaffa

Alan Jaffa is the Chief Executive Officer for Safeguard Properties, steering the company as the mortgage field services industry leader. He also serves on the board of advisors for SCG Partners, a middle-market private equity fund focused on diversifying and expanding Safeguard Properties’ business model into complimentary markets.

Alan joined Safeguard in 1995, learning the business from the ground up. He was promoted to Chief Operating Officer in 2002, and was named CEO in May 2010. His hands-on experience has given him unique insights as a leader to innovate, improve and strengthen Safeguard’s processes to assure that the company adheres to the highest standards of quality and customer service.

Under Alan’s leadership, Safeguard has grown significantly with strategies that have included new and expanded services, technology investments that deliver higher quality and greater efficiency to clients, and strategic acquisitions. He takes a team approach to process improvement, involving staff at all levels of the organization to address issues, brainstorm solutions, and identify new and better ways to serve clients.

In 2008, Alan was recognized by Crain’s Cleveland Business in its annual “40-Under-40” profile of young leaders. He also was named a NEO Ernst & Young Entrepreneur Of The Year® Award finalist in 2013.

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Esq., General Counsel and EVP

Linda Erkkila

Linda Erkkila is the General Counsel and Executive Vice President for Safeguard Properties, with oversight of legal, human resources, training, and compliance. Linda’s broad scope of oversight covers regulatory issues that impact Safeguard’s operations, risk mitigation, strategic planning, human resources and training initiatives, compliance, insurance, litigation and claims management, and counsel related to mergers, acquisition and joint ventures.

Linda assures that Safeguard’s strategic initiatives align with its resources, leverage opportunities across the company, and contemplate compliance mandates. She has practiced law for 25 years and her experience, both as outside and in-house counsel, covers a wide range of corporate matters, including regulatory disclosure, corporate governance compliance, risk assessment, compensation and benefits, litigation management, and mergers and acquisitions.

Linda earned her JD at Cleveland-Marshall College of Law. She holds a degree in economics from Miami University and an MBA. Linda was previously named as both a “Woman of Influence” by HousingWire and as a “Leading Lady” by MReport.

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COO

Michael Greenbaum

Michael Greenbaum is the Chief Operating Officer of Safeguard Properties, where he has played a pivotal role since joining the company in July 2010. Initially brought on as Vice President of REO, Mike’s exceptional leadership and strategic vision quickly propelled him to Vice President of Operations in 2013, and ultimately to COO in 2015. Over his 14-year tenure at Safeguard, Mike has been instrumental in driving change and fostering innovation within the Property Preservation sector, consistently delivering excellence and becoming a trusted partner to clients and investors.

A distinguished graduate of the United States Military Academy at West Point, Mike earned a degree in Quantitative Economics. Following his graduation, he served in the U.S. Army’s Ordnance Branch, where he specialized in supply chain management. Before his tenure at Safeguard, Mike honed his expertise by managing global supply chains for 13 years, leveraging his military and civilian experience to lead with precision and efficacy.

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CFO

Joe Iafigliola

Joe Iafigliola is the Chief Financial Officer for Safeguard Properties. Joe is responsible for the Control, Quality Assurance, Business Development, Marketing, Accounting, and Information Security departments. At the core of his responsibilities is the drive to ensure that Safeguard’s focus remains rooted in Customer Service = Resolution. Through his executive leadership role, he actively supports SGPNOW.com, an on-demand service geared towards real estate and property management professionals as well as individual home owners in need of inspection and property preservation services. Joe is also an integral force behind Compliance Connections, a branch of Safeguard Properties that allows code enforcement professionals to report violations at properties that can then be addressed by the Safeguard vendor network. Compliance Connections also researches and shares vacant property ordinance information with Safeguard clients.

Joe has an MBA from The Weatherhead School of Management at Case Western Reserve University, is a Certified Management Accountant (CMA), and holds a bachelor’s degree from The Ohio State University’s Honors Accounting program.

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Business Development

Carrie Tackett

Business Development Safeguard Properties