Mortgage Banking Magazine Publishes Quality Assurance Article by Michael Greenbaum

A Measured Approach to REO Service Quality
By: Michael Greenbaum

In its U.S Foreclosure Market Report for May 2012, Irvine, California-based RealtyTrac Inc. reported that foreclosure filings increased 9 percent from the previous month. Overall foreclosure activity in May had exceeded 200,000 mortgages per month for the first time since the previous three months.

Even as the housing market shows signs that a modest recovery may be on the horizon, the fact remains that foreclosure activities are on the rise.

For mortgage servicers and investors, the ongoing threats are longer sales cycles, higher maintenance costs and lower returns on their real estate-owned (REO) property portfolios. For field service companies, the opportunity lies in delivering service quality improvements that reduce maintenance costs, shorten the sales cycle and result in higher REO sale prices.

New approaches lead to better results

Field service companies need to re-evaluate every step in their REO processes to ensure that REO properties are placed in the highest marketable condition and remain so throughout the sales cycle. A key component in the process must be a mechanism to routinely evaluate and improve the performance of contractors working in the field.  

Safeguard Properties’ REO department has developed a new quality-assurance process that has resulted in significant improvements in quality. The company’s REO department witnessed a 39 percent overall increase in properties with no deficiencies or quality issues since Safeguard started the program in November 2011.

The purpose of this new quality-assurance process is to provide Safeguard’s clients with REO properties that are in the best marketable condition and comparable to other properties in the neighborhood.

To accomplish this, a field service company, like Safeguard, needs to improve internal quality scores, external scores from clients and brokers, drive contractor behavior and, ultimately, increase overall client satisfaction. Field service companies need to raise their standards and deliver properties that are deficiency-free, hazard-free, have properly reported damages and are in clean, marketable condition.

The program begins after Safeguard’s contractors complete initial services. When the first contractor enters the property, he or she removes debris, remedies health hazards and completes a deep initial maid-service cleaning. The contractor will also inspect the property for any damages that may be present.

To read the article in its entirety, click here.

To view a related article, click here.

About Safeguard
Safeguard Properties is the largest privately held field services company in the country. Located in Cleveland, Ohio and founded in 1990 by Robert Klein, Safeguard has grown from a regional preservation company with a few employees  and a handful of contractors performing services in the Midwest, to a national company with nearly 1,000 employees. Safeguard is supported by a nationwide network of subcontractors able to perform any requested superintendence, preservation, and maintenance functions, as well as numerous ancillary services in the U.S., the Virgin Islands, and Puerto Rico.

x

CEO

Alan Jaffa

Alan Jaffa is the Chief Executive Officer for Safeguard Properties, steering the company as the mortgage field services industry leader. He also serves on the board of advisors for SCG Partners, a middle-market private equity fund focused on diversifying and expanding Safeguard Properties’ business model into complimentary markets.

Alan joined Safeguard in 1995, learning the business from the ground up. He was promoted to Chief Operating Officer in 2002, and was named CEO in May 2010. His hands-on experience has given him unique insights as a leader to innovate, improve and strengthen Safeguard’s processes to assure that the company adheres to the highest standards of quality and customer service.

Under Alan’s leadership, Safeguard has grown significantly with strategies that have included new and expanded services, technology investments that deliver higher quality and greater efficiency to clients, and strategic acquisitions. He takes a team approach to process improvement, involving staff at all levels of the organization to address issues, brainstorm solutions, and identify new and better ways to serve clients.

In 2008, Alan was recognized by Crain’s Cleveland Business in its annual “40-Under-40” profile of young leaders. He also was named a NEO Ernst & Young Entrepreneur Of The Year® Award finalist in 2013.

x

Esq., General Counsel and EVP

Linda Erkkila

Linda Erkkila is the General Counsel and Executive Vice President for Safeguard Properties, with oversight of legal, human resources, training, and compliance. Linda’s broad scope of oversight covers regulatory issues that impact Safeguard’s operations, risk mitigation, strategic planning, human resources and training initiatives, compliance, insurance, litigation and claims management, and counsel related to mergers, acquisition and joint ventures.

Linda assures that Safeguard’s strategic initiatives align with its resources, leverage opportunities across the company, and contemplate compliance mandates. She has practiced law for 25 years and her experience, both as outside and in-house counsel, covers a wide range of corporate matters, including regulatory disclosure, corporate governance compliance, risk assessment, compensation and benefits, litigation management, and mergers and acquisitions.

Linda earned her JD at Cleveland-Marshall College of Law. She holds a degree in economics from Miami University and an MBA. Linda was previously named as both a “Woman of Influence” by HousingWire and as a “Leading Lady” by MReport.

x

COO

Michael Greenbaum

Michael Greenbaum is the Chief Operating Officer of Safeguard Properties, where he has played a pivotal role since joining the company in July 2010. Initially brought on as Vice President of REO, Mike’s exceptional leadership and strategic vision quickly propelled him to Vice President of Operations in 2013, and ultimately to COO in 2015. Over his 14-year tenure at Safeguard, Mike has been instrumental in driving change and fostering innovation within the Property Preservation sector, consistently delivering excellence and becoming a trusted partner to clients and investors.

A distinguished graduate of the United States Military Academy at West Point, Mike earned a degree in Quantitative Economics. Following his graduation, he served in the U.S. Army’s Ordnance Branch, where he specialized in supply chain management. Before his tenure at Safeguard, Mike honed his expertise by managing global supply chains for 13 years, leveraging his military and civilian experience to lead with precision and efficacy.

x

CFO

Joe Iafigliola

Joe Iafigliola is the Chief Financial Officer for Safeguard Properties. Joe is responsible for the Control, Quality Assurance, Business Development, Marketing, Accounting, and Information Security departments. At the core of his responsibilities is the drive to ensure that Safeguard’s focus remains rooted in Customer Service = Resolution. Through his executive leadership role, he actively supports SGPNOW.com, an on-demand service geared towards real estate and property management professionals as well as individual home owners in need of inspection and property preservation services. Joe is also an integral force behind Compliance Connections, a branch of Safeguard Properties that allows code enforcement professionals to report violations at properties that can then be addressed by the Safeguard vendor network. Compliance Connections also researches and shares vacant property ordinance information with Safeguard clients.

Joe has an MBA from The Weatherhead School of Management at Case Western Reserve University, is a Certified Management Accountant (CMA), and holds a bachelor’s degree from The Ohio State University’s Honors Accounting program.

x

Business Development

Carrie Tackett

Business Development Safeguard Properties