Industry Insight: Property Preservation Goes Mobile

Safeguard in the News
November 11, 2016

Joe Iafigliola is the VP of Vendor Management for Safeguard. Iafigliola leads vendor recruiting, sourcing, execution, controls, and field quality control teams. He has been in a wide variety of roles in finance, supply chain management, information systems development, and sales and marketing. Iafigliola career includes senior positions with McMaster-Carr Supply Company, Newell/Rubbermaid, and Procter and Gamble. Iafigliola has an MBA from the Weatherhead School of Management at Case Western Reserve University and a bachelor’s degree from The Ohio State University’s Honors Accounting program.

DS News sat down with Iafigliola to discuss the importance of mobile technology in the property preservation space of the housing industry.

How does mobile technology benefit those in the property preservation space?

I think it’s a couple things. The first is you have a device per person. While you can’t necessarily prevent someone lying about who they are, you know that one device is present at a particular place, because of its unique identification. By knowing that, you can get a feel, at least from an analytical standpoint, of who is using the device and where that device is.

Second, we can then tie a person to that device with a background check, with training, etc., so that by allowing them to access the work order, we know who they are and where they are.

Then, while you can certainly provide paperwork orders and have people do checklists and things like that, having the mobile device, and walking people through different areas of a property and different stations, etc., makes sure that the worker who’s actually doing the work has the full structure of, either, of the property assessment or the work that needs to be done. You don’t have this translation loss, either because they didn’t read the work order in full or the person they work for didn’t give them the full work order. The main idea is you can structure it so you know they have the full set of instructions.

It’s also very hard to fake photos because if you’re taking them on a mobile device, you can geo-tag them and time tag them. Then by placing the photo in a captive application, there isn’t a way to manipulate and mess with the photo metadata while it’s in the application.

Coming very soon is the ability to know where the property is as well as know where the device is, and if there’s a mismatch, an alert is sent. It’s less than 1/10th of one percent that this happens, but every single time you go to a wrong property, it’s obviously a significant event. Every layer of control that you can provide to make sure you’re at the right place is critical, so front of house photos, address validation, and now with the ability to compare to where you think it is from a GPS standpoint, one more layer of control is added.

I imagine using mobile cuts time out of the process. Is that the main intent?

Our main intent is to increase the quality of the work and the controls, but it does have a side benefit of productivity. You don’t have a person with a yellow pad that then has to translate to a person that’s sitting in front of a computer somewhere trying to make sense of the photos and the notes. I think it does, ultimately, save time because you only have to do it once. I always think of that as more of a side benefit as opposed to the main objective.

Which is to improve the quality, correct?

Yes. I’m sure you’ve heard this from others, but if I’m at the property doing the work, I have the best set of information. If I then tell someone to put that in the computer system, who then tells someone at a field service company, then tells a client, who then tells an investor, obviously, the classic game of telephone. You lose information. The fewer layers we can have, the better we are. Having a person who’s doing the work with a mobile device answering everything and then plumbing that information all the way through to client investor, gets rid of the information loss. That’s part of our whole system of improving controls.

Source: DS News

x

CEO

Alan Jaffa

Alan Jaffa is the Chief Executive Officer for Safeguard Properties, steering the company as the mortgage field services industry leader. He also serves on the board of advisors for SCG Partners, a middle-market private equity fund focused on diversifying and expanding Safeguard Properties’ business model into complimentary markets.

Alan joined Safeguard in 1995, learning the business from the ground up. He was promoted to Chief Operating Officer in 2002, and was named CEO in May 2010. His hands-on experience has given him unique insights as a leader to innovate, improve and strengthen Safeguard’s processes to assure that the company adheres to the highest standards of quality and customer service.

Under Alan’s leadership, Safeguard has grown significantly with strategies that have included new and expanded services, technology investments that deliver higher quality and greater efficiency to clients, and strategic acquisitions. He takes a team approach to process improvement, involving staff at all levels of the organization to address issues, brainstorm solutions, and identify new and better ways to serve clients.

In 2008, Alan was recognized by Crain’s Cleveland Business in its annual “40-Under-40” profile of young leaders. He also was named a NEO Ernst & Young Entrepreneur Of The Year® Award finalist in 2013.

x

Esq., General Counsel and EVP

Linda Erkkila

Linda Erkkila is the General Counsel and Executive Vice President for Safeguard Properties, with oversight of legal, human resources, training, and compliance. Linda’s broad scope of oversight covers regulatory issues that impact Safeguard’s operations, risk mitigation, strategic planning, human resources and training initiatives, compliance, insurance, litigation and claims management, and counsel related to mergers, acquisition and joint ventures.

Linda assures that Safeguard’s strategic initiatives align with its resources, leverage opportunities across the company, and contemplate compliance mandates. She has practiced law for 25 years and her experience, both as outside and in-house counsel, covers a wide range of corporate matters, including regulatory disclosure, corporate governance compliance, risk assessment, compensation and benefits, litigation management, and mergers and acquisitions.

Linda earned her JD at Cleveland-Marshall College of Law. She holds a degree in economics from Miami University and an MBA. Linda was previously named as both a “Woman of Influence” by HousingWire and as a “Leading Lady” by MReport.

x

COO

Michael Greenbaum

Michael Greenbaum is the Chief Operating Officer of Safeguard Properties, where he has played a pivotal role since joining the company in July 2010. Initially brought on as Vice President of REO, Mike’s exceptional leadership and strategic vision quickly propelled him to Vice President of Operations in 2013, and ultimately to COO in 2015. Over his 14-year tenure at Safeguard, Mike has been instrumental in driving change and fostering innovation within the Property Preservation sector, consistently delivering excellence and becoming a trusted partner to clients and investors.

A distinguished graduate of the United States Military Academy at West Point, Mike earned a degree in Quantitative Economics. Following his graduation, he served in the U.S. Army’s Ordnance Branch, where he specialized in supply chain management. Before his tenure at Safeguard, Mike honed his expertise by managing global supply chains for 13 years, leveraging his military and civilian experience to lead with precision and efficacy.

x

CFO

Joe Iafigliola

Joe Iafigliola is the Chief Financial Officer for Safeguard Properties. Joe is responsible for the Control, Quality Assurance, Business Development, Marketing, Accounting, and Information Security departments. At the core of his responsibilities is the drive to ensure that Safeguard’s focus remains rooted in Customer Service = Resolution. Through his executive leadership role, he actively supports SGPNOW.com, an on-demand service geared towards real estate and property management professionals as well as individual home owners in need of inspection and property preservation services. Joe is also an integral force behind Compliance Connections, a branch of Safeguard Properties that allows code enforcement professionals to report violations at properties that can then be addressed by the Safeguard vendor network. Compliance Connections also researches and shares vacant property ordinance information with Safeguard clients.

Joe has an MBA from The Weatherhead School of Management at Case Western Reserve University, is a Certified Management Accountant (CMA), and holds a bachelor’s degree from The Ohio State University’s Honors Accounting program.

x

Business Development

Carrie Tackett

Business Development Safeguard Properties