Cleveland Plain Dealer – REO Clearinghouse

Safeguard Properties was mentioned in an article in the Cleveland Plain Dealer in relation to a new company, REO Clearinghouse,?that was formed to ameliorate the glut of real-estate owned properties for mortgagors and lenders.?

Former Citigroup executive Heidi Coppola starts REO Clearinghouse to help deal with foreclosures

by Michelle Jarboe/Plain Dealer Reporter
Thursday May 21, 2009, 5:23 PM

The foreclosure-scarred streets of Cleveland and Cuyahoga County have become the proving grounds for a new type of company: A clearinghouse for homes that have been through foreclosure and are now owned by mortgage companies or banks.

Launched by a former Citigroup executive, the REO Clearinghouse is meant to be a middleman between lenders and loan servicers, who are stuck with hundreds of empty homes, and the cities, counties and nonprofit groups that want to clean up neighborhoods.

Between them, Heidi Coppola sees a business opportunity: Bringing companies and communities together to find a simpler, swifter way to get those homes off banks’ books and either renovate them or knock them down.

Coppola, a former lobbyist and securities lawyer who spent 23 years at Citigroup, left the financial services giant in January to create REO Clearinghouse. The company isn’t fully formed. But Coppola has a business model, based on sharing information, finding the best use for properties and brokering large-scale donations or sales of homes and land.

“The collaboration between the public, private and nonprofit sectors has a tremendous way to go,” said Coppola, who formed the clearinghouse with help from Robert Klein, chief executive officer of Safeguard Properties in Valley View. Safeguard works for major lenders and servicers to care for foreclosed homes across the country.

In Coppola’s vision, cities like Cleveland would get the benefit of bidding on properties in bulk, rather than making deals house-by-house and lender-by-lender. Servicers would have a one-stop shop to dispose of properties, plus access to information from communities about the conditions in neighborhoods and the prospects for a sale or demolition.

Klein and Coppola already have talked to Cuyahoga County Treasurer Jim Rokakis about roughly 550 bank-owned properties that might be good candidates for the county’s fledgling land bank. The land bank, set to open its doors June 1 at 323 Lakeside Ave., is a nonprofit government corporation designed to acquire, manage and dispose of thousands of vacant properties across the county.

The land bank has not committed to buying any properties. Rokakis sees potential for REO Clearinghouse to pave a smoother road to the demolition or rehabilitation of empty houses, which might otherwise stagnate or be sold to out-of-town investors looking to make a quick buck. But he wants to make sure the land bank gets the best possible deal — and doesn’t end up holding hundreds of homes that need to be demolished at $8,000 to $10,000 a pop.

“I don’t think we’re prepared to have somebody donate 300 homes to the land bank that need demolition without a check to help with the demolition, or some other properties that don’t need demolition that would be offered to us at a discount to market value,” Rokakis said. “We have to do some balancing off where we can.”

REO Clearinghouse is one group that has approached Cleveland city officials about tackling the foreclosure problem, said Chris Warren, chief of regional development for Mayor Frank Jackson. The city, which has a smaller land bank program, also has fielded overtures from financial institutions and a large group of national foundations and affordable housing advocates.

Coppola and Klein said REO Clearinghouse would not charge governments or nonprofit groups for services. The company’s paying clients would be lenders and servicers, whom Coppola would not identify.

She estimated that REO Clearinghouse could have contracts with servicers within a month, enabling the company to start negotiating large-scale deals involving properties owned by multiple lenders. Within six months, Coppola hopes to expand beyond Cuyahoga County, following the flow of foreclosures into markets including Chicago, Detroit, Atlanta and cities across California.

“It remains to be seen how successful we will be,” she said. “This is a very delicate dance, but I think we can get it right. I think we can walk that line. If we can make this work in Cleveland, we can make it work anywhere.”

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CEO

Alan Jaffa

Alan Jaffa is the Chief Executive Officer for Safeguard Properties, steering the company as the mortgage field services industry leader. He also serves on the board of advisors for SCG Partners, a middle-market private equity fund focused on diversifying and expanding Safeguard Properties’ business model into complimentary markets.

Alan joined Safeguard in 1995, learning the business from the ground up. He was promoted to Chief Operating Officer in 2002, and was named CEO in May 2010. His hands-on experience has given him unique insights as a leader to innovate, improve and strengthen Safeguard’s processes to assure that the company adheres to the highest standards of quality and customer service.

Under Alan’s leadership, Safeguard has grown significantly with strategies that have included new and expanded services, technology investments that deliver higher quality and greater efficiency to clients, and strategic acquisitions. He takes a team approach to process improvement, involving staff at all levels of the organization to address issues, brainstorm solutions, and identify new and better ways to serve clients.

In 2008, Alan was recognized by Crain’s Cleveland Business in its annual “40-Under-40” profile of young leaders. He also was named a NEO Ernst & Young Entrepreneur Of The Year® Award finalist in 2013.

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Esq., General Counsel and EVP

Linda Erkkila

Linda Erkkila is the General Counsel and Executive Vice President for Safeguard Properties, with oversight of legal, human resources, training, and compliance. Linda’s broad scope of oversight covers regulatory issues that impact Safeguard’s operations, risk mitigation, strategic planning, human resources and training initiatives, compliance, insurance, litigation and claims management, and counsel related to mergers, acquisition and joint ventures.

Linda assures that Safeguard’s strategic initiatives align with its resources, leverage opportunities across the company, and contemplate compliance mandates. She has practiced law for 25 years and her experience, both as outside and in-house counsel, covers a wide range of corporate matters, including regulatory disclosure, corporate governance compliance, risk assessment, compensation and benefits, litigation management, and mergers and acquisitions.

Linda earned her JD at Cleveland-Marshall College of Law. She holds a degree in economics from Miami University and an MBA. Linda was previously named as both a “Woman of Influence” by HousingWire and as a “Leading Lady” by MReport.

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COO

Michael Greenbaum

Michael Greenbaum is the Chief Operating Officer of Safeguard Properties, where he has played a pivotal role since joining the company in July 2010. Initially brought on as Vice President of REO, Mike’s exceptional leadership and strategic vision quickly propelled him to Vice President of Operations in 2013, and ultimately to COO in 2015. Over his 14-year tenure at Safeguard, Mike has been instrumental in driving change and fostering innovation within the Property Preservation sector, consistently delivering excellence and becoming a trusted partner to clients and investors.

A distinguished graduate of the United States Military Academy at West Point, Mike earned a degree in Quantitative Economics. Following his graduation, he served in the U.S. Army’s Ordnance Branch, where he specialized in supply chain management. Before his tenure at Safeguard, Mike honed his expertise by managing global supply chains for 13 years, leveraging his military and civilian experience to lead with precision and efficacy.

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CFO

Joe Iafigliola

Joe Iafigliola is the Chief Financial Officer for Safeguard Properties. Joe is responsible for the Control, Quality Assurance, Business Development, Marketing, Accounting, and Information Security departments. At the core of his responsibilities is the drive to ensure that Safeguard’s focus remains rooted in Customer Service = Resolution. Through his executive leadership role, he actively supports SGPNOW.com, an on-demand service geared towards real estate and property management professionals as well as individual home owners in need of inspection and property preservation services. Joe is also an integral force behind Compliance Connections, a branch of Safeguard Properties that allows code enforcement professionals to report violations at properties that can then be addressed by the Safeguard vendor network. Compliance Connections also researches and shares vacant property ordinance information with Safeguard clients.

Joe has an MBA from The Weatherhead School of Management at Case Western Reserve University, is a Certified Management Accountant (CMA), and holds a bachelor’s degree from The Ohio State University’s Honors Accounting program.

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Business Development

Carrie Tackett

Business Development Safeguard Properties